14 agosto, 2024
A well-written job ad is the first touch point between your organization and potential candidates. It is your first chance to show off your company’s values and culture. A well-written job advertisement can draw attention to the position and in your company, resulting in higher quality applications and more interviews.
A well-written job description should include important details about the hiring process from beginning to finish. This will ensure that both you and the applicant are on the same page regarding what to expect. It can also help prevent candidate ghosting and drop-off as well as a more fair, efficient hiring process for all parties involved.
Use a clear, direct language that is simple to comprehend for any type of audience. Avoid jargons or cliches that can be confusing or disorienting to potential applicants. It’s also important that you use job advertisements as a way to promote and support your diversity initiatives, so make sure the language used doesn’t exclude any groups of people.
In addition, don’t overlook to include the main advantages and perks in your job descriptions. If your company offers free lunches, an awesome office with a view or allows flexible hours of work, it is worth including these in your job descriptions as they may swing a candidate in your favor over the competition. Also, you should mention any community or volunteer involvement that your company is involved with. This is something that many potential employees will look for when deciding which business to join.
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